About Arianee
Arianee is a pioneering digital identity protocol built on public blockchains, enabling brands to issue, manage, and interact with Digital Product Passports (DPPs) across the entire lifecycle of physical goods. By linking durable products to digital tokens, Arianee empowers businesses to improve transparency, durability, and customer engagement in a fully interoperable ecosystem.
From luxury to appliances to automotive sectors, Arianee is shaping the future of product traceability and circular economy. Their open-source protocol supports decentralized identifiers and secure NFT-based ownership, enabling post-purchase services like repair, resale, and recycling—all while upholding user privacy and data integrity.
Arianee provides the infrastructure and enterprise-ready APIs to create, manage, and distribute Digital Product Passports (DPPs) at scale. These passports are secure, tokenized records connected to physical products, containing verified information such as origin, ownership, warranties, repairs, and recycling history. By adopting the Arianee Protocol, companies across industries can remain compliant with regulatory requirements like the EU’s ESPR, while unlocking entirely new post-sale customer experiences.
The Arianee ecosystem supports four core functions: READ (access product data), WRITE (update lifecycle events), OWN (verify and transfer ownership), and MEASURE (track sustainability metrics). These features are accessible through intuitive APIs that integrate with existing CRMs, ERPs, or PIMs. Products gain a unique decentralized ID linked to an on-chain token, ensuring interoperability, auditability, and tamper-proof records.
What makes Arianee stand out is its broad adoption and real-world implementation. Brands like Breitling, Yves Saint Laurent, Fnac Darty, and Richemont have issued over 3 million passports using the protocol. In sectors like electronics, Arianee-powered DPPs are helping companies extend the lifespan of household goods by offering repair tracking, ownership transfer, and personalized services all tied to the product’s identity.
Whether it’s luxury watches with authenticity certificates, appliances with verified maintenance logs, or cars with tokenized ownership records, Arianee enables each product to become a platform for customer engagement, loyalty, and sustainability. The protocol's architecture is open-source, public, and designed to scale across Ethereum-compatible networks, ensuring long-term resilience without vendor lock-in.
Compared to centralized SaaS providers or proprietary token systems, Arianee offers a uniquely decentralized, future-proof alternative for digital identity in physical goods. Competitors such as Circularise and EVRYTHNG focus more on supply chain provenance, while Arianee emphasizes ownership, lifecycle utility, and direct-to-consumer connections.
Arianee offers transformative benefits and features for brands, consumers, and industry-wide collaboration:
- Tokenized Digital Identity: Each product is linked to an NFT-based Digital Product Passport, ensuring secure, on-chain verification of origin, history, and ownership.
- Lifecycle Event Logging: Stakeholders across the supply chain can write events like repairs, transfers, or recycling to the product’s passport using permissioned access.
- Decentralized Ownership: Customers can claim, prove, and transfer ownership of their products without compromising personal data, using secure wallets integrated with Arianee.
- Regulatory Compliance: Arianee helps businesses align with EU digital passport regulations (e.g., AGEC, ESPR), supporting compliance from design to end-of-life.
- Interoperability by Design: Built on public blockchains with open-source standards, Arianee ensures vendor-neutral adoption and seamless collaboration among stakeholders.
- Engagement & Loyalty: Enable direct messaging to product owners, personalized offers, repair alerts, and access to exclusive experiences via the digital passport.
- Enterprise-Grade APIs: Arianee offers robust APIs for seamless integration with ERPs, CRMs, and e-commerce platforms to automate passport creation and lifecycle updates.
- Proven Ecosystem: Over 3 million passports issued by 50+ brands including Breitling, Moncler, Lacoste, and IBM, showcasing scalability across sectors.
Getting started with Arianee involves just a few simple steps to begin issuing and managing Digital Product Passports with blockchain security:
- Step 1 – Explore the Protocol: Visit the Arianee Protocol section to understand the open-source foundations of the system.
- Step 2 – Book a Demo: Schedule a consultation via the demo page to see how Arianee can fit into your product pipeline.
- Step 3 – Integrate Enterprise APIs: Access the API suite and documentation to connect Arianee to your CRM, ERP, or product management tools.
- Step 4 – Create & Assign Passports: Generate tokenized passports for your products at point of manufacture, sale, or service—storing ownership and lifecycle events on-chain.
- Step 5 – Engage with Customers: Enable consumers to claim passports, receive updates, book services, and participate in loyalty programs through their wallet interface.
- Step 6 – Monitor & Scale: Use Arianee’s dashboards to track usage, repairs, transfers, and regulatory compliance across all product lines.
Arianee FAQ
Arianee uses public blockchains combined with a decentralized identity system to ensure data integrity, privacy, and security. Each passport is tied to a user-controlled on-chain wallet, and brands can manage permissions using smart contracts. Sensitive content can be kept private or selectively shared through access control while all updates are tamper-proof and auditable.
Traditional QR codes and certificates offer static or centralized data. In contrast, Arianee provides dynamic, tokenized Digital Product Passports (DPPs) that can be updated, transferred, and owned by users. These passports include proof of authenticity, repair logs, resale history, and more—enabling brands to create ongoing engagement and users to prove ownership securely.
Yes, with Arianee, brands and authorized partners can log new lifecycle events like repairs, upgrades, or service appointments even after the product is sold. Through permissioned APIs, stakeholders contribute to a shared, secure product history that travels with the item and benefits all current and future owners.
Arianee helps brands comply with sustainability regulations like ESPR and AGEC by tracking product use, repairs, resales, and recycling. These Digital Product Passports promote transparency, encourage responsible consumption, and enable services like second-hand resale and repair—thus extending product lifespans and supporting circular business models.
Ownership of the Digital Product Passport can be easily transferred through a simple on-chain process. The new owner claims the passport via a wallet and gains access to its history, services, and potential perks. Arianee enables brands to maintain contact with current owners and support them, even if the product is resold or gifted, without compromising privacy.