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Flipside

Flipside

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About Flipside

Flipside Crypto is a community‑driven analytics platform offering blockchain data, dashboards, and query tools for developers, DAOs, and analysts.

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Flipside is an advanced data intelligence platform that brings actionable, AI-powered insights to blockchain ecosystems. Designed to move beyond hype and guesswork, Flipside empowers protocols to identify high-value users, understand behavioral patterns, and activate growth strategies with measurable outcomes. At its core, Flipside replaces fragmented, short-term marketing tactics with a complete system for intelligence-driven growth (IDG).

Through its suite of tools—ranging from user scoring and deep analytics to autonomous campaign execution via AI agents—Flipside enables protocols to grow with focus, precision, and sustainability. By aligning incentives and making blockchain data openly accessible, Flipside creates a collaborative environment where protocols, communities, and data analysts work together toward long-term ecosystem success.

Flipside was founded with the vision of transforming how blockchains scale and sustain growth. Traditional marketing strategies in the crypto space often rely on speculation, superficial engagement, and short-term incentives. In contrast, Flipside introduces a sustainable model based on high-quality data, AI-generated insights, and onchain behavioral analysis. The result is Intelligence-Driven Growth, a repeatable and scalable system that identifies valuable users and activates them through targeted campaigns.

One of Flipside’s core innovations is its User Score system, which evaluates wallets using 20+ behavioral metrics to highlight high-value contributors. These scores fuel ecosystem strategies by helping protocols focus on users who create the most long-term value. The platform also features AI-powered agents via its Growth MCP (Multi-Chain Protocol), which allows users to generate insights directly through natural language prompts—no coding required.

Flipside’s Journeys product gamifies onchain activity by guiding users through reward-optimized flows such as staking, lending, and swapping. These journeys are tailored to user behavior, allowing protocols to efficiently onboard and retain the most impactful participants. Journeys have already been deployed by leading blockchains like Aptos, Avalanche, Flow, and Solana. In many of these cases, Flipside has delivered measurable results, such as 3x higher user retention and up to 319x ROI on incentives.

Flipside also positions itself as a more dynamic and decentralized alternative to platforms like Dune, Nansen, and Token Terminal. While those services offer strong analytics, Flipside uniquely combines open data access, community incentives, AI analytics, and onchain activation tools in a single framework. This full-stack approach ensures protocols don’t just understand user behavior—they act on it efficiently.

With backing from prominent investors like Coinbase Ventures, Galaxy Digital, and True Ventures, and over 35 blockchain networks already using the platform, Flipside is rapidly becoming the standard for data-driven crypto growth. It continues to expand its infrastructure, launch new journeys, and innovate on how data can drive value—not just visibility.

Flipside provides numerous benefits and features that make it a standout project in the blockchain data and analytics landscape:

Intelligence-Driven Growth (IDG): A strategic framework that replaces marketing guesswork with a data-driven, repeatable growth system.
Flipside Journeys: Onchain activation programs that guide high-value users through curated tasks like staking, swapping, and lending.
User Scoring: Scores wallets using 20+ behavioral metrics to help protocols prioritize impactful users.
AI-Powered Insights via Claude: Leverage Flipside’s Growth MCP and prompt-based analysis inside Claude and other LLMs—no code required.
Proven ROI: Documented success with protocols like Aptos, Flow, and Avalanche, with results like 319x ROI and 3x retention rates.
Open Access to Blockchain Data: High-quality datasets are freely available on Snowflake, ensuring anyone can build on top of Flipside’s infrastructure.
Collaborative Ecosystem: Supports analysts, developers, and communities in a decentralized, transparent environment.

Flipside offers a structured and intuitive process for new users to begin analyzing, activating, and earning in blockchain ecosystems:

Create an Account: Go to Flipside’s homepage and connect your crypto wallet. This will serve as your profile for accessing tools and earning rewards.
Explore Flipside Journeys: Browse available onchain quests tailored to protocols like Avalanche, Polygon, and Aptos. Each journey includes step-by-step actions and reward details.
Participate in Onchain Tasks: Complete specific blockchain activities like staking, swapping, or interacting with dApps. Each completed journey boosts your experience level and earns token rewards.
Claim Your Rewards: Rewards are automatically tracked and can be claimed once journey criteria are met. As you progress, you’ll unlock higher-tier campaigns.
Use the Growth MCP: Access Flipside’s Multi-Chain Protocol insights directly in Claude or any LLM-enabled app. Just prompt for insights and activate strategies—no code needed.
Review the IDG Playbook: To deepen your understanding, read the Intelligence-Driven Growth Playbook and discover strategies for long-term blockchain growth.

Flipside FAQ

Flipside leverages AI agents embedded in its Growth MCP to scan, analyze, and interpret millions of onchain transactions across multiple networks. These agents can be prompted within tools like Claude to surface cross-chain insights with zero code, enabling protocols to act on real-time data patterns immediately. This transforms decentralized growth from a manual effort into a systemized, insight-driven process.
Flipside Journeys act as tailored, incentivized onboarding flows that guide users through specific onchain actions—such as staking, swapping, or lending—based on their wallet behavior. These reward-driven campaigns are designed to activate high-value users and convert short-term explorers into long-term protocol participants, offering a powerful alternative to traditional growth funnels.
User Scores are calculated using over 20 behavioral metrics and help DeFi protocols target wallets that contribute most to ecosystem health. By identifying top-performing users, Flipside ensures that growth campaigns are not only effective but also capital-efficient—leading to higher retention, increased engagement, and significantly reduced token wastage in airdrops or incentive programs.
Flipside views blockchain data as a public good. Making it freely accessible on Snowflake aligns with its mission to democratize intelligence. This open-access model removes data gatekeeping and empowers anyone—from protocol teams to independent analysts—to build, query, and contribute to web3’s growth on a level playing field.
Yes. By using User Scores, AI insight generation, and targeted onchain activation through Journeys, Flipside eliminates guesswork from incentive design. Instead of broad token giveaways that often attract extractive users, Flipside enables focused distribution strategies that reward users with real, sustained value—maximizing ROI and ecosystem alignment.