Formo

Formo is a modern, full-stack Web3 product analytics platform designed to bridge the data gap between offchain user behavior and onchain activity. As blockchain-based applications continue to evolve, traditional analytics tools often fall short when it comes to tracking and understanding the decentralized user journey. Formo addresses this challenge by offering an integrated platform that combines product analytics, wallet intelligence, and token-gated form capabilities into one streamlined solution. With support for over 15 blockchains and 99.99% uptime, the platform delivers a reliable and flexible environment for dApps, DeFi protocols, and NFT platforms looking to scale growth through actionable insights.

What makes Formo particularly effective is its emphasis on unifying data pipelines. Instead of juggling multiple analytics platforms or stitching together fragmented datasets, Formo provides a seamless interface for tracking user behavior from their first site visit to their latest onchain transaction. This includes metrics such as wallet connections, transaction history, revenue attribution, campaign performance, and even user segmentation based on DeFi holdings or token ownership. This holistic approach enables growth teams, product managers, and marketers to make better, data-driven decisions without relying on a dedicated analytics engineering team.

The platform’s Wallet Intelligence module is a standout feature. It converts anonymous wallet addresses into enriched profiles, providing detailed insights into user behavior across dApps, token interactions, and even net worth estimation. This depth of understanding makes it possible to create wallet-aware campaigns, segment users more effectively, and identify high-value customer cohorts. Meanwhile, Formo’s no-code Token-Gated Forms give teams a new way to engage communities, enabling form submissions or gated content based on NFT ownership or token balances. These features collectively support a wide range of use cases, from product optimization to retention strategies and community activation.

In the broader analytics landscape, Formo competes with other Web3 analytics solutions such as Dune, Nansen, Flipside Crypto, and Mixpanel (for Web2-style product tracking). While these platforms each offer unique strengths—like Dune’s customizable SQL dashboards or Nansen’s wallet labeling—Formo distinguishes itself by offering an all-in-one solution purpose-built for Web3 teams. Its ability to unify onchain and offchain analytics, without requiring advanced technical knowledge, makes it a strong choice for fast-growing blockchain projects looking to understand and scale user activity.

Formo provides numerous benefits and features that make it a standout tool in the Web3 analytics landscape:

• Unified Product Analytics: Track every step of the user journey, from offchain behaviors to onchain actions, across multiple chains and interfaces.
• Wallet Intelligence Engine: Unlock granular data on wallet activity, user net worth, holdings, and favorite dApps to build precise user profiles.
• No-Code Token-Gated Forms: Create branded, gated forms based on NFT ownership or token balances—perfect for access control or community activation.
• Onchain Attribution: Go beyond click-through rates and track real DeFi impact of your marketing and product efforts with complete attribution modeling.
• Custom Dashboards: Build and share custom charts and reports to collaborate across teams—no SQL or data engineers needed.
• Fast Setup: Get started in under 10 minutes with plug-and-play deployment and 99.99% platform uptime.

Formo makes onboarding simple for both technical and non-technical users:

• Create an Account: Visit formo.so and click "Start for Free" to create your workspace.
• Install the Script: Add Formo’s lightweight tracking code to your frontend or integrate directly with your dApp via its SDK.
• Connect Wallet Events: Set up wallet event tracking to monitor interactions like wallet connects, transactions, and token mints.
• Use Token-Gated Forms: Build custom forms with 12 field types and gate them by NFT or token ownership—all without writing code.
• Review Insights: Use real-time dashboards and cohort analysis tools to understand how users engage and where growth is coming from.
• Explore Integrations: Connect Formo with your Web3 stack for enhanced workflows using the integrations page.