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Hype

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About Hype

Hype is a creative agency specializing in Web3 brand marketing, influencer strategies, and community growth for crypto projects.

Hype is a global marketing and talent agency designed exclusively for the crypto and Web3 industry. Founded in 2017, Hype has quickly become the go-to partner for ambitious blockchain projects looking to build their brand, grow communities, launch products, and secure top-tier talent. The team merges deep crypto-native insight with traditional agency expertise to deliver strategies that resonate across every corner of the crypto ecosystem.


Operating at the intersection of culture, creativity, and code, Hype offers full-stack support for Web3 teams—ranging from developer relations to content production, PR, branding, and recruitment. Whether you're a DeFi protocol launching a mainnet or a Layer 1 building community traction, Hype offers tailored services that help you stand out in a noisy space.

Hype was founded with a clear mission: to help crypto projects grow strategically through storytelling, talent, and meaningful engagement. Since its inception in 2017, Hype has worked with some of the most respected names in the space—Polygon, Gnosis, EigenLayer, dYdX, Sui, Taiko, Flare, and Optimism—crafting campaigns that delivered results and brand visibility across ecosystems.


The agency’s service suite spans six core domains: Creative & Branding, Content & Social, Community Growth, PR, Talent Acquisition, and Events. From launching stealth-mode protocols to executing viral brand moments at major conferences, Hype specializes in creating campaigns that convert attention into momentum. Their internal team includes seasoned creative directors, growth strategists, and community builders who understand the nuance of building within Web3.


Hype’s Talent division, branded as Hype Talent, operates as a global Web3 recruitment consultancy. It connects world-class professionals—both technical and non-technical—with leading crypto organizations. With a track record of building foundational teams for projects like Harmony, IoTeX, and Persistence One, Hype Talent helps projects scale quickly while aligning team structure with long-term goals.


In addition, Hype’s Events and PR arms support everything from side events and keynotes to media training and tier-1 placements. The agency is particularly adept at integrating creative storytelling with clear, strategic messaging. This positioning makes Hype a key player among other Web3-focused agencies like Serotonin, The Tie, and Galaxy Digital’s marketing arm.


With a fully remote team of over 80 people globally, including senior executives in strategy, creative, and operations, Hype continues to scale its services and its impact. Their philosophy is rooted in flexibility and authenticity—avoiding cookie-cutter approaches and instead delivering work tailored to each project’s ethos and ambition.

Hype provides numerous benefits and features that make it a standout agency in the Web3 marketing landscape:


  • End-to-End Strategy: From narrative positioning to go-to-market campaigns, Hype builds full-funnel strategies tailored for crypto.
  • Creative Campaigns: Award-winning content and branding that breaks through the noise and creates lasting impressions.
  • Community Building: Proven expertise in scaling active, aligned crypto communities for L1s, L2s, and dApps.
  • Developer Relations: Deep support for growing dev ecosystems through resources, feedback loops, and community engagement.
  • Global Talent Recruitment: Hype Talent connects elite professionals with crypto projects looking to scale their teams.
  • Event Production: Hype executes high-impact activations—from private dinners to conference takeovers.
  • PR and Media: Secure press placements, media training, and messaging frameworks that build long-term visibility.
  • Short-Form Video: TikToks, Reels, and UGC content that is native, scroll-stopping, and designed to go viral.

Hype is not a self-serve platform but a high-touch, agency-led service. Here's how to get started:


  • Visit the Website: Go to the official Hype homepage to explore their full service offerings and client work.
  • Initiate Contact: Click the “Get In Touch” button available across the site to speak with their strategy or partnerships team.
  • Join as a Client: If you’re building a crypto project and need brand, content, talent, or event support, Hype will schedule a discovery call to understand your needs.
  • Talent Services: Visit the Talent section to engage Hype Talent for recruitment support in technical or non-technical roles.
  • Engage for PR or Events: Reach out via the dedicated PR or Events pages if you're launching a token, hosting an event, or looking for Tier 1 media coverage.
  • Follow on Socials: Stay updated via X (Twitter) for recent campaigns, partnerships, and job openings.

Hype FAQ

  • Hype is built from the ground up for the crypto and Web3 ecosystem. Unlike traditional marketing firms, Hype merges agency-grade execution with crypto-native insight—meaning they not only understand how to build brand equity, but also how to navigate token launches, DAOs, developer relations, and on-chain communities. Their work with leading projects like EigenLayer, Sui, and Polygon shows how Hype operates at the pace and complexity of Web3.

  • Hype offers a full suite of strategic services beyond visual identity and content. They help define go-to-market positioning, lead PR campaigns, host large-scale and private events, and even embed with internal teams for execution. Their services extend into talent acquisition, community management, and influencer relations, giving Web3 projects a single partner for brand, growth, and people ops.

  • Yes. Developer relations (DevRel) is one of Hype’s core capabilities. Their team collaborates closely with internal dev teams to build the resources, feedback loops, and documentation needed to attract and retain contributors. From hackathons to technical content, they help projects like Flare and Gnosis build developer ecosystems that thrive.

  • Hype Talent maintains a curated network of crypto-native engineers, product leaders, and marketers. Their recruitment team actively sources from Web3 DAOs, Discords, GitHub, and private communities, ensuring that candidates have hands-on experience in blockchain ecosystems. With clients like Harmony, IoTeX, and dYdX, Hype Talent has become a trusted pipeline for high-quality hires.

  • Absolutely. Hype specializes in product and token launch campaigns that integrate PR, social media, influencer outreach, content, and events. Their launch strategies are customized based on market conditions, user personas, and project goals. Whether you're rolling out a new protocol, announcing a TGE, or rebranding, Hype ensures the right people see, understand, and engage with your launch moment.

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