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Lunar Capital

Lunar Capital

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About Lunar Capital

Lunar Capital (Lunar3) is a Web3 venture firm and capital advisor that helps startups connect with KOL investors, develop fundraising strategy, and craft go-to-market advisory.

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Lunar Capital (also known as Lunar3 Capital) is the investor arm of the renowned ecosystem growth firm Lunar Strategy. Based in Lisbon, Portugal, Lunar Capital specializes in connecting high-potential Web3 projects and blockchain ecosystems with strategic investors, top-tier influencers, and key opinion leaders (KOLs) to accelerate their growth. The team has a track record of working with industry leaders such as Polkadot, ICP, MultiversX, and Oasis Network, as well as over 170 Web3 startups.

By leveraging its deep network of KOL investors, market makers, and PR partners, Lunar Capital provides strategic fundraising support that goes beyond traditional venture investment. Their focus is on building long-term partnerships, supporting founders from the earliest ideation stages to fully launched ecosystems, and ensuring that projects are well-positioned to achieve lasting impact in the blockchain space.

Lunar Capital was established as a specialized investment arm of Lunar Strategy with the mission of seeding the next generation of blockchain “unicorns.” The firm stands out by combining capital raising with ecosystem development, creating a unique model where fundraising is integrated with growth strategy, marketing, and influencer engagement. This approach ensures that projects not only secure funding but also gain the visibility and community traction necessary for long-term success.

One of Lunar Capital’s most distinctive offerings is its KOL & Influencer Investor service. The firm has cultivated strong relationships with influential figures in the crypto industry—individuals who can both invest capital and actively promote projects to their audiences. By carefully matching startups with KOL investors whose interests and communities align, Lunar Capital helps projects fill out investor rounds with strategic partners who contribute more than just funding.

In addition to KOL fundraising, Lunar Capital provides Go-to-Market Advisory for early-stage blockchain startups. This includes strategic planning for multiple fundraising rounds, ensuring that capital is raised in a way that supports the project’s longevity and aligns with its ecosystem vision. The firm’s guidance covers investor targeting, pitch creation, market positioning, and strategic timing for fundraising activities.

Lunar Capital also facilitates Token OTC (Over-the-Counter) Investments. This service allows projects to raise funds without selling on the open market, minimizing price volatility and market disruption. Through their network of strategic partners, market makers, and PR firms, Lunar Capital connects projects to private investors who can offer both capital and market credibility.

Their work with the L2 Ethereum blockchain project LightLink demonstrates their hands-on approach: Lunar Capital developed a tailored pitch, identified the right KOL investors, and facilitated investment agreements—onboarding 30 KOLs and securing funding within just 30 days.

The team’s experience spans the full lifecycle of blockchain projects, from initial concept to mainnet launch and ecosystem scaling. This holistic perspective enables Lunar Capital to act as a long-term partner rather than a short-term investor. Their mission is not just to seed projects with funding, but to embed them into thriving ecosystems where they can sustain growth over years.

Competitors in the space include Animoca Brands, Hashed, and Pantera Capital. However, Lunar Capital differentiates itself with its influencer-focused fundraising strategy and its integration with Lunar Strategy’s ecosystem growth services—giving projects a rare combination of capital, marketing, and community-building resources under one roof.

Lunar Capital provides unique advantages to blockchain founders seeking strategic investment:

KOL & Influencer Fundraising: Connect with high-impact investors who can also promote your project to engaged communities.
Go-to-Market Advisory: Strategic fundraising plans designed for long-term project sustainability.
Token OTC Deals: Secure funding privately without affecting token market price.
Deep Ecosystem Experience: Track record with over 170 Web3 projects and leading blockchain networks.
End-to-End Support: From ideation to launch and post-launch growth.
Global Network Access: Connections to market makers, PR firms, and strategic partners.
Fast Turnaround: Proven ability to secure KOL investors within tight timelines.

To work with Lunar Capital:

Visit the Website: Go to Lunar Capital to learn more about their services.
Book a Meeting: Use the booking feature to schedule an introduction call with the Lunar Capital team.
Prepare Your Pitch: Have your project’s whitepaper, tokenomics, and fundraising goals ready for review.
Discuss Strategy: Work with their advisors to identify the right fundraising approach and potential KOL partners.
Engage the Network: Leverage Lunar Capital’s investor, influencer, and partner network to secure commitments.
Launch & Grow: Use the capital and strategic support to execute your roadmap and scale your ecosystem.

Lunar Capital FAQ

Lunar Capital leverages its network of Key Opinion Leaders (KOLs) who not only provide funding but also actively promote the project to their communities. These influencers are carefully matched to projects whose goals align with their audiences, ensuring both financial backing and strong market exposure from the very start.
Lunar Capital facilitates Over-the-Counter (OTC) token deals, allowing projects to secure strategic investment without selling tokens on the open market. This approach prevents downward pressure on token prices, ensures privacy, and allows direct deals with investors who can also provide long-term ecosystem support.
Beyond capital, Lunar Capital offers Go-to-Market Advisory, helping projects plan fundraising rounds strategically, position themselves in the market, and connect with PR firms, market makers, and community leaders. This holistic approach ensures startups are equipped for sustainable growth after fundraising.
Lunar Capital works with Web3 projects and blockchain ecosystems that have strong growth potential and a clear roadmap. They have collaborated with leading networks such as Polkadot, ICP, MultiversX, and Oasis Network, as well as over 170 emerging blockchain startups.
With its established network, Lunar Capital has demonstrated the ability to secure significant KOL participation within as little as 30 days. In the LightLink case study, they onboarded 30 KOL investors and closed the funding round in just one month.