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Magic Labs

Magic Labs

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About Magic Labs

Magic Labs provides passwordless Web3 onboarding via embedded wallet APIs, Magic links, SDKs, and compliance with SOC 2, ISO 27001, and GDPR—enabling seamless, secure user experiences.

SDK identity

Magic Labs is redefining how developers and users interact with blockchain through its cutting-edge infrastructure for embedded wallets, authentication, and now, AI-integrated tools like Newton. As a pioneer of wallet abstraction, Magic simplifies the complex, creating a secure, scalable platform that integrates seamlessly with web and mobile apps. Magic Labs is trusted by major companies including Polymarket, Immutable, Shibtoken, and WalletConnect.

Since its founding in 2018, Magic has helped developers onboard users into Web3 faster and more securely by eliminating the friction of traditional wallet systems. By combining passwordless logins, wallet creation, and support for 30+ blockchains, Magic Labs stands as a foundational layer for building scalable onchain apps with intuitive user experiences.

Magic Labs began with a vision to fix the most broken part of the blockchain experience—wallets. In 2018, accessing Web3 required clunky browser extensions, seed phrases, and poor onboarding flows. Magic Labs introduced wallet abstraction and passwordless authentication, effectively creating a new standard for how people enter the decentralized web.

Today, Magic powers embedded, API-based, and delegated key wallets that scale across 30+ chains including Ethereum, Solana, Polygon, Aptos, and Flow. Magic enables wallets to be created at the moment of sign-up—users can authenticate via email, SMS, Magic Link, WebAuthn, or third-party providers, without any knowledge of seed phrases or browser extensions.

Magic’s newest product, Newton, introduces verifiable AI agents that provide smart onchain automation and enhanced crypto UX. It aims to eliminate the complexity of managing onchain workflows through secure, AI-powered tools. Whether you're building wallets, marketplaces, or AI agents, Magic provides the infrastructure to do it fast and at scale.

With deep attention to security and compliance, Magic meets global standards including SOC 2 Type II, ISO 27001, HIPAA, GDPR, and CCPA. It also allows developers to configure domain access, email behavior, and wallet branding, while maintaining control over user sessions and DID tokens. Magic Labs is trusted by PayPal Ventures, Northzone, Placeholder, and other leading firms.

Other wallet infrastructure competitors include Web3Auth, Privy, and Dynamic, but Magic remains unique for its early innovations in delegated key management and AI-integrated wallet logic. It continues to lead the way in enabling developers to build world-class apps with the best tools onchain.

Magic Labs delivers powerful infrastructure and developer-first tools that enable fast, secure Web3 onboarding:

Wallet Abstraction: Magic’s DKMS (Delegated Key Management System) allows for secure, non-custodial wallet creation without user friction or seed phrases.
Passwordless Authentication: Options include email OTP, magic link, SMS login, WebAuthn, and social login with seamless user experience.
Embedded Wallets: Easily add wallet UIs to your app or website with full customization and branded user flows.
AI Automation with Newton: Launch AI agents that automate workflows onchain with verifiability and enhanced UX via Newton.
Multi-Chain Support: Magic supports 30+ blockchains including Ethereum, Solana, Polygon, Flow, and Aptos—all with native SDKs.
Regulatory Compliance: Magic is SOC 2, ISO 27001, HIPAA, GDPR compliant—ideal for enterprise-grade projects.
Dedicated Developer Tools: With extensive docs, SDKs, and CLI tools, developers can go from idea to live app in minutes.

Magic Labs makes it fast and intuitive for developers to integrate wallets and authentication into any app:

Explore Magic’s SDKs: Visit the Magic Docs to access guides, code samples, and API references.
Quickstart with CLI: Use Magic’s CLI tool to spin up wallet infrastructure and auth flows in just a few commands.
Configure Your Wallet: Customize wallet branding, access policies, and session duration through the Magic Dashboard.
Choose Your Auth Flow: Enable passwordless login methods including email, magic link, SMS, and WebAuthn—no passwords required.
Deploy Cross-Chain Apps: Use Magic’s multi-chain support to build apps compatible with Ethereum, Solana, Polygon, Flow, Aptos, and more.
Scale with Confidence: Magic’s compliance and security infrastructure meets global standards, ensuring enterprise-grade reliability.

Magic Labs FAQ

Magic’s Delegated Key Management System (DKMS) is a patented solution that abstracts away private key management while keeping wallets non-custodial. It allows users to sign in via email, social login, or SMS—without ever handling seed phrases. Security is maintained through zero-knowledge-proof protocols and device-bound sessions, ensuring both safety and ease of use. Learn more at magic.link.
Magic Labs was one of the first to commercialize wallet abstraction at scale. Unlike others, it offers a complete suite—authentication, wallet infrastructure, AI agents, and 30+ chain support—all within a single SDK. With embedded wallet UIs, advanced branding tools, and compliance readiness, Magic offers unmatched flexibility for developers building cross-chain applications.
Yes. Magic supports over 30 blockchains including Ethereum, Polygon, Solana, Aptos, and Flow. With native SDK compatibility, developers can deploy cross-chain applications with minimal configuration. You can even configure which chain to use per user session, offering dynamic Web3 experiences. Explore supported networks via Magic’s official site.
Magic Docs offers complete developer tooling including CLI commands, quickstart templates, authentication guides, and SDK libraries. With just a few lines of code, you can integrate passwordless login, wallet creation, and transaction signing. Magic also supports custom domain settings, test environments, and robust dashboards for team-based development workflows.
Magic Labs meets global standards like SOC 2 Type II, ISO 27001, HIPAA, GDPR, and CCPA. Its architecture protects refresh tokens in device-bound storage, and all authentication flows follow strict anti-phishing protocols. Developers can configure domain whitelisting and manage sessions with DID tokens, giving enterprises full control and compliance.