Novel

Novel was built to solve one of the most pressing issues in modern retail and loyalty: the fragmentation of customer experiences across physical stores, eCommerce platforms, and loyalty solutions. Traditional loyalty systems often suffer from disjointed data, low adoption, and poor user engagement. Novel addresses this gap with its Wallet Pass technology, which acts as a connective layer between brands and their customers across every channel.

Customers simply scan a QR code in-store or online to add the brand’s Wallet Pass to their Apple or Google Wallet. This pass becomes a dynamic, branded digital asset that links the user to the brand’s loyalty program. In under 30 seconds, it creates a Shopify customer profile, enrolls the user into the loyalty system, opts them into marketing flows, and tracks store attribution—all fully automated. This dramatically reduces friction in the signup process while enabling brands to collect detailed, actionable insights from every interaction.

The solution works hand-in-hand with existing marketing stacks, including Email, SMS, and subscription platforms. Brands can distribute wallet passes through a variety of channels: post-purchase flows, social media, email campaigns, or QR codes in-store. Once installed, passes can receive unlimited, free push notifications—even location-based triggers that engage customers as they walk past physical retail locations.

Compared to similar tools in the ecosystem, Novel stands apart by combining real-time CRM sync, omnichannel capabilities, and wallet-based notifications in one seamless system. Other platforms like Yotpo offer powerful loyalty integrations but don’t natively support wallet distribution and push notifications. LoyaltyLion and Smile.io are robust loyalty programs but lack direct omnichannel wallet connectivity, making Novel a standout in seamless customer engagement.

Novel provides numerous benefits and features that make it a standout solution in the loyalty engagement and Web3 commerce space:

• Wallet Pass Technology: Instantly deliver branded Apple or Google wallet passes that create Shopify profiles, sync loyalty balances, and collect attribution data.
• Omnichannel Loyalty Activation: Customers can scan a QR code in-store or online to join loyalty programs, redeem points, and receive promotional offers in seconds.
• Push Notifications: Send unlimited push notifications directly to the lock screen—geo-targeted, automated, or manually triggered—without requiring an app.
• Shopify POS Integration: Fully integrated with Shopify and Shopify Plus to streamline loyalty engagement at the point of sale.
• Marketing Stack Integration: Seamless compatibility with email, SMS, and subscription services for end-to-end campaign automation.
• Analytics Dashboard: Real-time reporting on wallet installs, push performance, revenue, referrals, and customer engagement.
• No-Code Simplicity: All tools are available without writing a single line of code, making Web3-native loyalty simple to implement.

Novel makes it easy for any brand to integrate Web3 wallet pass technology into their marketing and loyalty stack:

• Create an Account: Go to Novel’s official website and either book a demo or start a free trial directly from the homepage.
• Connect Your Shopify Store: Use Novel’s Shopify integration to automatically sync your store data, products, and customer profiles with your Wallet Pass setup.
• Choose Your Loyalty Platform: Select from supported platforms like Smile.io, LoyaltyLion, Talkable, Superfiliate, or Inveterate to enable balance syncing and auto-enrollment.
• Design Your Wallet Pass: Customize your Apple/Google wallet pass with your branding. Include links, messages, and redemption flows.
• Distribute the Pass: Share via email, SMS, social media, QR code displays, or post-purchase confirmations. All distribution methods are tracked for attribution.
• Engage with Push Notifications: Set up automated or geo-based messages to drive in-store and online engagement without the need for a standalone app.
• Analyze & Optimize: Use the analytics dashboard to track installs, clicks, revenue, and referral conversions in real time.