Pulley

Pulley is designed to simplify the increasingly complex task of equity management. Whether you're a solo founder issuing SAFEs or a scaling company preparing for an M&A event, Pulley’s infrastructure ensures your cap table remains accurate, auditable, and flexible. Its use cases range from cap table modeling and token issuance to 409A valuations and liquidity program management.

Unlike legacy platforms that serve multiple conflicting parties, Pulley is built for the company’s side of the table. This means founders and finance leaders can make faster decisions with access to real-time scenario modeling, advanced reporting (like ASC 718 and IFRS), and seamless stakeholder management. You’ll never need a paralegal just to update your cap table again. Every dashboard and feature is designed to be clear, actionable, and founder-friendly.

Pulley supports advanced financial planning tools, including round modeling, exit waterfall reports, and dilution simulation. Its integrations extend to Nasdaq Private Market, enabling companies to design liquidity programs for employees and early investors with ease. Additionally, Pulley’s token ops platform empowers crypto projects to manage token equity and distributions just like they would traditional shares—without compromising private keys or compliance.

Security and transparency are core to Pulley’s ethos. The platform is SOC 2 Type 2 certified, with every cap table reviewed by in-house equity experts. Pulley doesn’t monetize customer data and offers clear pricing structures, removing the guesswork and legal overhead often associated with cap table tools. As your team grows, Pulley scales with you—offering support for LLCs, law firms, private equity, and global compliance.

Competitors like Carta and Shareworks serve multiple stakeholders, but Pulley’s single focus on startups makes it leaner, faster, and more aligned with company goals. Its support for both equity and token management under one platform sets it apart in a space where crypto and traditional finance increasingly intersect.

Pulley provides numerous features and benefits tailored to startups, scaling teams, and crypto companies:

• Cap Table Management: Maintain a real-time, accurate cap table with complete stakeholder visibility and compliance tracking.
• 409A Valuations: Get audit-ready valuations directly through the platform, backed by Pulley’s experienced valuation team.
• Fundraising Modeling: Simulate dilution, SAFEs, and equity rounds with advanced round modeling tools and investor scenario planning.
• Token Ops Platform: Manage token equity with automated vesting schedules, unlocking rules, and distribution tracking—without compromising private keys.
• Liquidity Program Integration: Launch liquidity events with full cap table integration, thanks to Pulley's partnership with Nasdaq Private Market.
• Managed Services: Let Pulley’s equity administration team handle cap table updates, audits, new stakeholder onboarding, and compliance workflows.
• Real Support, Not Chatbots: Access human support from equity experts at every stage—whether you're raising funds or preparing for an exit.
• Simplified UI: Designed for non-lawyers, Pulley makes it easy to navigate complex equity structures without hours of training.
• Transparent Pricing: Straightforward annual pricing based on stakeholder count, with no hidden fees or data lock-in.
• Security & Privacy: SOC 2 Type 2 certified, with no data monetization and full control over your company's ownership information.

Getting started with Pulley is fast and intuitive—especially for teams switching from legacy platforms like Carta:

• Step 1 – Visit the Website: Go to Pulley.com and click “Get Started” to create your account or request a demo.
• Step 2 – Migrate Your Cap Table: If you’re switching from another platform, Pulley offers free onboarding and migration support, including secure import of data from Carta and Shareworks.
• Step 3 – Set Up Stakeholders: Add your founders, employees, investors, and advisors. Pulley will help you configure equity types, vesting schedules, and documents.
• Step 4 – Model Scenarios: Use the built-in modeling tools to explore fundraising rounds, SAFEs, dilution events, and exits.
• Step 5 – Stay Compliant: Schedule a 409A valuation, access ASC 718 reports, and integrate with your accounting software for audit readiness.
• Step 6 – Launch Liquidity (Optional): Partner with Nasdaq Private Market to launch a custom employee or investor liquidity event, fully backed by your Pulley cap table.
• Step 7 – Activate Managed Services (Optional): Need help? Pulley’s equity admin team can take care of daily management, stakeholder access, and compliance tracking.
• Explore More: Learn more through the Pulley Help Center and blog, or contact support for guided setup.